The Profit Checkup for Gyms

The financial clarity you've been putting off.

The informal calculations you did at launch likely need an update. Like scheduling a medical exam, you shouldn't skip this just because things seem fine. Work through each section to understand your actual operating expenses, break-even position, and profitability trajectory — then revisit it periodically to track your progress.

Step 1 — Gather

Set aside 60–90 minutes. Pull bank records, payroll docs, and membership data from your management system.

Step 2 — Complete

Work through every section in order without skipping. Each section builds on the one before it.

Step 3 — Revisit

Use this as an ongoing reference — not a one-time exercise. Track how your numbers evolve month over month.

This does not replace working with a qualified professional who can help you track your finances. Use this worksheet as an educational tool for business insights and improved decision-making.

PC

Profit Checkup

Profit Checkup

1

Business Profile

Basic info used throughout the calculator

2

Capacity & Active Members

How many members can you serve, and how many do you have now?

Max members your business can handle

How many paying members you currently have

Current Utilization

40.0%

40 of 100 members

Before You Continue — Choose Your Revenue Path

Sections 3 and 4 give you two different ways to tell this calculator what your revenue looks like. You only need one — pick the path that best matches how your gym makes money.

3

Service Mix Model

Define your pricing tiers and how many members are on each. The calculator derives your average revenue per member automatically.

Best if you have recurring revenue

Memberships, monthly retainers, or subscription-based programs where members pay a predictable amount each month.

4

Direct Revenue Entry

Enter your actual monthly revenue as a single number. The calculator back-calculates your average revenue per member from there.

Best if revenue varies month to month

Drop-ins, personal training packages, retail, or any non-recurring sales. Use a 3-month average for the most accurate picture.

3

Service Mix Model

Define your pricing tiers. This is used as a fallback if you don't enter direct revenue.

Tier NamePrice / MemberMembers / MoMonthly Rev
$
$0
$
$0
$
$0
$
$0
TOTALARM: $00$0
4

Revenue

Enter your actual monthly revenue, or leave blank to use the Service Mix model.

No direct revenue entered — the calculator is using your Service Mix model to estimate ARM and revenue. Enter actual revenue below to override.

Your total gross revenue for a typical month

$

Effective ARM (Average Revenue / Member)

$0

Source: Service Mix model

Before You Continue — The Cost Audit

This is where thoroughness will pay off. Every service, vendor, and expense needs to be accounted for and categorized correctly. To calculate profit accurately, you need a clear view of your costs in two categories.

If you misclassify costs, you will miscalculate break-even. That is why this section is built as a cost audit.

5

Fixed Costs

Expenses that stay the same every month regardless of how many members you have.

Examples

  • Rent / lease payments
  • Salaried staff payroll
  • Insurance premiums
  • Software subscriptions
  • Utilities
6

Variable Costs

Costs that increase with activity — directly tied to the number of members you serve.

Examples

  • Session-based coach pay
  • Payment processing fees
  • Program-delivery supplies
  • Per-member platform costs
5

Fixed Costs

Monthly costs that stay the same regardless of how many customers you have

$
$
$
$
$
Total Fixed Costs$0
6

Variable Costs

Costs per member that scale with volume. Best practice: take the average over the last 3 months for each variable cost line item.

$
$
Variable Cost / Member$0
Total Variable Costs

40 members × $0

$0
7

Margins

Contribution margin, gross profit, and net profit

Contribution Margin / Member

$0

ARM minus variable cost per member

Contribution Margin %

0.0%

% of revenue covering fixed costs & profit

Gross Profit

$0

Revenue minus variable costs

Net Profit

$0

After all costs

Net Profit Margin

0.0%

Net profit as % of revenue

Profit Waterfall
Revenue$0
– Variable Costs-$0
= Gross Profit$0
– Fixed Costs-$0
= Net Profit$0
8

Break-Even Analysis

How many members do you need to cover all costs?

Break-Even Members

0

Fixed costs ÷ contribution margin per member

Break-Even Revenue

$0

Break-even members × ARM

Your Active Members

40

Current paying customers

Buffer Above Break-Even

— members

+0.0% margin of safety

0Break-even: 0 membersCapacity: 100
FragileJust above break-even — a small dip could hurt.
9

Profit Target

Set a monthly profit goal and see what it takes to hit it

$

Current Net Profit

$0

Profit Gap

$0

already exceeding target!

Members Needed for Target

0

(Fixed Costs + Target) ÷ Contribution Margin

Revenue Needed for Target

$0

Members for target × ARM

10

Utilization Snapshot

How well are you using your available capacity?

Current Utilization

40.0%

40 of 100 members

Break-Even Utilization

0.0%

Minimum utilization to cover all costs

Capacity Utilization

0%↑ Break-even (0%)100%

You have 40 members of buffer above break-even.

11

Scenarios

What-if analysis — see how adding members changes your profit

ScenarioMembersRevenueVariable CostsNet Profit
Current← current40$0$0$0
+10 members50$0$0$0
+25 members65$0$0$0
Full capacity100$0$0$0

30-Day Action Focus

To reach your profit target of $0, you need 0 members (-40 more than today).